BMW Success Continues With NEW 5-Series Demand

After another strong performance in the first half of 2017, the BMW Group remains fully committed to implementing its Strategy NUMBER ONE > NEXT with the ultimate aim of shaping the mobility of the future and the transformation of the automobile sector. As the world’s leading provider of premium mobility, the BMW Group always focuses on the needs and desires of its customers and is continuing its ground-breaking work on the four ACES topics (Autonomous, Connected, Electrified und Services/Shared).

The Group’s primary focus is on expanding electric mobility and automated driving. The BMW iNEXT will set new standards in both of these fields and will act as a technological spearhead. It will be manufactured at Plant Dingolfing from 2021, underlining the significance of Germany for future technologies and as a centre of competence for electric mobility. Germany will also serve as a key location for the development of autonomous driving. As part of the co-operation arrangements established with Intel and Mobileye, the first engineers from all three companies will move to the new development campus in Unterschleißheim near Munich in the course of the current year. Moreover, one year since the co-operation began, a number of other prestigious partners including Delphi and Continental have also joined the project.

“Huge changes lie ahead in the world of mobility and it is vital that our company is in top shape to tackle them. Strategy NUMBER ONE > NEXT sharpens our innovative edge and strengthens our core business,” commented Harald Krüger, Chairman of the Board of Management of BMW AG. “We are advancing rapidly in the field of electric mobility, today and into the future. No established competitor has been able to put as many electrified vehicles onto the roads as we have. In the future, our flexible architecture will enable us to decide quickly which and how many models to build with combustion, plug-in hybrid or all-electric drive systems. This flexibility in our product range is our key to success in times of volatility and uncertain forecasts.”

A successful core business, geared to generating long-term profitability, remains the backbone of the BMW Group, providing the underlying strength to determine the shape of mobility going forward. The BMW Group recorded growth in the second quarter 2017 in terms of volumes, revenues and earnings. This performance was boosted by the new BMW 5 Series, the launch of which in early 2017 marked the start of the largest model offensive in the BMW Group’s history. Forty new and updated models of the Group’s three premium brands, BMW, MINI and Rolls-Royce, will be brought to market during the current and the following year.

“Our customers are excited by the new 5 Series model. Since its market launch and throughout the second quarter it continues to achieve considerable market success. We are confident that the BMW Group, with its three premium brands, will set a new record for deliveries to customers in 2017 and remain the foremost provider of premium mobility,” said Krüger. “Together with the success of our products, our strategy of focusing on profitable growth in the USA is also paying dividends.”

The model offensive also extends the upper-premium segment. Through the targeted addition of vehicles with great emotive appeal – such as the new BMW 8 Series – the BMW Group aims to achieve significant volume growth in this segment by 2020. The segment also includes the BMW 7 Series and the future BMW X7. In addition, the BMW Group is raising the bar in terms of profitability in order to ensure its long-term business success.

“Sustained profitability is and remains an integral part of our Strategy NUMBER ONE > NEXT, ensuring we have the necessary resources to take on the challenge of shaping the future of mobility,” stated Nicolas Peter, member of the BMW AG Board of Management responsible for Finance. “This is why we are focusing on the needs of our customers and the relevant technologies of tomorrow. Using our corporate values as the starting point, we ensure our structures enable future-oriented, cooperative ways of working, while setting clear priorities for the allocation of our resources. We are deliberately reducing the degree of complexity in our products and processes. We always act with foresight, a steady hand and from a position of strength, as we never lose sight of the long-term strategy and sustained success of the BMW Group as a whole. This combination of constancy and dependability is the hallmark of the BMW Group and will remain so in the future.”

The BMW Group’s broad range of electrified vehicles was particularly popular during the first six months of the current year. Deliveries of BMW i3 and i8 models, the BMW iPerformance plug-in hybrids and the new plug-in hybrid version of the MINI Countryman totalled 42,573 units, some 80% up on the previous year (2016: 23,681 units). “We remain firmly on track to deliver more than 100,000 electrified vehicles for the first time in a single year,” Krüger stated.

Since the market launch of the BMW i3 four years ago, the BMW Group is a pioneering force in the world of electric mobility and clearly remains on this course. Including the first MINI brand plug-in hybrid model, the BMW Group now offers nine electrified vehicles, with the new BMW i8 Roadster set to further increase that number in 2018. Shortly afterwards, all-electric, battery-powered e-mobility will become an integral part of the BMW Group’s core brands, starting with the production of an all-electric, battery-powered MINI at the Group’s plant in Oxford at the end of 2019 and followed by the all-electric, battery-powered BMW X3 in 2020.

About the Author

Related Posts

Leave a Reply

*