Honda Malaysia has chalked up another significant milestone with the delivery of the 250,000th City to another happy customer. This outstanding cumulative sales of the City since the 2nd Generation which was first introduced in Malaysia 16 years ago in 2001, attests to the good market acceptance of this high value for money B-segment sedan.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Katsuto Hayashi said, “We express our sincere heartfelt thank you and appreciation to all 250,000 City customers. Customer support and feedback have pushed us to set the benchmark for B-segment cars in each generation. Their support and belief in the Honda brand have enabled our models to achieve segment leadership positions including the City which is the B-segment leader. The City is a global model of which every generation has been consistently welcomed by Malaysians. It was the main contributor to Honda Malaysia sales in 2015 and 2016, propelling the company to become the No.1 Non-National brand in Malaysia for two consecutive years and also enabling Honda Malaysia to end 2016 as the 1st Non-National brand to achieve No.2 position in overall TIV”.
The City is one of Honda Malaysia’s most sought-after models, with the 2nd Generation recording more than 61,000 unit sales and the 3rd Generation more than 84,000 unit sales. The 4th Generation is the most successful, capturing 33% of the B-segment market share in 2014 when it was launched, and this market share rose to 39% at the end of December 2016. This generation sold an impressive 100,000 units during the period of March 2014 to December 2016, making it the most popular generation of all the City and accounting for 38% of Honda Malaysia sales of the same period. The Taffeta White and Modern Steel Metallic colours are the favourite colours of Malaysian customers. The City is a CKD model starting from the 2nd Generation until this current 4th Generation and Honda Malaysia is proud that its best-selling model is made in Malaysia.
The demand for the City can be traced to its strict adherence to the original design principle of ‘Man Maximum Machine Minimum’, which prioritises comfort and space for driver and passengers by pushing the boundaries of automotive technology to derive more benefits for owners.
The City is the ideal sedan for Malaysians; from singles to families, young to matured drivers, and for urban and long distance driving. As a highly affordable and appealing model to all customers, it fits young owners who want a stylish and performance car as well as mature owners and families who look for comfort and safety.
The brisk sales of the newly launched refreshed model of the 4th Generation is once again firmly securing the City’s position as the hot favourite among Malaysians. Bookings for the City now stand at 2,500 units, up another 500 bookings from the 2,000 bookings achieved within 10 days of its launch.
For more information on the New City or to book a test drive, customers can visit any of the 88 authorised Honda dealers nationwide or call Honda’s Toll Free number at 1-800-88-2020, or log on to www.honda.com.my.