Alfa Romeo is making a comeback, but not yet for Malaysia. European demand for Alfa’s are up and without being present in all markets. Selling around 170,000 cars in 2017, Alfa Romeo was up 60% on 2016. For the past 25 years, the relaunch of Alfa Romeo has been a staple auto news story. But, finally, it looks as if the brand has gained traction.
It’s thought that Alfa sold around 170,000 cars in 2017 – the majority of them the more upmarket and expensive Giulia and Stelvio SUV – a jump of about 60% on 2016.
Unsurprisingly, it’s the Stelvio that is making the most headway. According to JATO Dynamics, in February this year, the SUV outsold the Porsche Macan across the 28 EU markets. The Stelvio was also well ahead of the Jaguar F-Pace.
No surprise, then, that Alfa will be rolling out an even bigger luxury SUV after the Stelvio has been so well-accepted by the European market. The profit margins for luxury SUVs are especially handsome.