BMW Group Malaysia delivered a total of 10,906 units of BMW, MINI and BMW Motorrad vehicles in the country last year, charting a 16% growth increase compared to the same period in 2015 (9,368).
The record breaking achievement is in tandem with that of the BMW Group, which achieved its best ever sales in 2016 with a total of 2,367,603 vehicles sold worldwide. This marks the sixth year in a row the company has set a new sales record while maintaining its position as the world’s leading premium car company. The steady sales growth mirrored by BMW Group Malaysia throughout the year comes with a clear commitment to continue to innovate and drive the future of premium mobility in the country.
In the details, the BMW brand grew to a record 20% in 2016, delivering 9,000 BMW vehicles from 7,515 vehicles in 2015. The MINI brand also recorded a 19% growth, delivering 902 MINI vehicles from 756 in the previous year while BMW Motorrad delivered 1,004 motorcycles in 2016.
Speaking on the achievement, Mr. Han Sang Yun, Managing Director and CEO of BMW Group Malaysia said, “The continued and growing support from our customers and network of dealerships here were the main factors for our best achievements in 2016. On behalf of BMW Group Malaysia, I would like to express my heartfelt gratitude to our customers and dealers here for helping us achieve this milestone in an especially challenging year.”
A Look Back at 2016:
BMW Group Malaysia began 2016 by redefining driving luxury with its flagship model, the all-new BMW 7 Series – the most advanced luxury sedan in its segment and 2016 World Luxury Car Award Winner.
The centenary year also marshalled in the new chapter of Electric Driving Pleasure as the premium automaker introduced the new locally assembled BMW X5 xDrive40e and BMW 330e as part of the automaker’s BMW iPerformance portfolio. The demand for both plug-in hybrids continues to soar and BMW Group Malaysia is gearing up to produce more units in its first full year in 2017 to meet these large demands and take up rate.
With that, BMW Group Malaysia also strengthened its progressive partnership with the Malaysian Green Technology Corporation (GreenTech Malaysia) to offer its BMW i and BMW iPerformance customers access to its ChargeNow services via the GreenTech Malaysia’s ChargEV platform.
The steady performance growth in 2016 was also spurred by the introduction of a breath of new product portfolios for the BMW brand including the new locally assembled variants of the BMW X1 and BMW X4, the new BMW M2 Coupé and a new special variant of the BMW 5 Series, the BMW 528i M Performance Edition which continued to drive their respective segments.
BMW Group Malaysia continued to drive the premium segment with its industry-leading BMW 5 Year Unlimited Mileage Warranty and Free Service Program, the specially designed BMW Tyre Warranty Program along with the well-established BMW White Card program, and the BMW Concierge Services as part of the BMW ConnectedDrive innovation offering, which are still leading key differentiators for the brand in the segment.
Compact premium brand MINI also charted record achievements in 2016, successfully introducing the new MINI Clubman, the new MINI John Cooper Works Pro Edition and the special edition MINI Countryman Park Lane as well as introduced a new 4 Year Unlimited Mileage and Free Service Warranty program to revolutionise the segment.