In late November, the sight of an unusual grey import Chevy zipping around KL raised talks in the coffee shops of whether there was going to be a new Chevy launched soon. But just when everyone was certain that the car that they spotted is it, in early December, Hicomobil threw a surprise and instead launched a GM Daewoo based Matiz, badged as a Chevrolet Spark.
The Spark now joins Hicomobil's four-car line up and is the strongest yet in terms of market positioning as it stares Perodua straight in the eye. Chevy now wants a piece of the below 1000cc market. With very trendy looks and a size that is larger than a Kelisa - at 1495mm wide and 3495mm long - it is set to become the new small hatch standard.
Chevrolet Spark
In late November, the sight of an unusual grey import Chevy zipping around KL raised talks in the coffee shops of whether there was going to be a new Chevy launched soon. But just when everyone was certain that the car that they spotted is it, in early December, Hicomobil threw a surprise and instead launched a GM Daewoo based Matiz, badged as a Chevrolet Spark.
