The pickup craze in Malaysia is still a growth segment and one of the biggest reasons for its popularity is its selling price, which has not breached the RM100K price for all models and types. The reason for this is its lower import duties as pickup trucks are still classified as work/utility vehicles in Malaysia. Using this classification to their advantage many pickup truck manufacturers have dressed up their products inside and outside to cater to the urban owner looking for a lower priced vehicle with the possible need to forge a city flood (since local government fail to address this problem) or even visit a relative who owns a fruit farm. Until now all these pickup trucks lacked a few important elements to take in more sales from urban dwellers (who can¡¯t give up the comfort of a car). First is an interior comfort level of a car. Second is rear leg and shoulder room for 3 adults. Third is ride comfort like a car.