Chery reveals design direction for forthcoming global model line

Chery has released design sketches of the first model of its all-new model line for global markets, ahead of its world premiere at the Frankfurt Motor Show (IAA) on 12 September 2017.

The first images of the compact SUV reveal the design direction for Chery’s new nameplate. And while they will wear a Chery badge, they incorporate a new evolution of the Chinese brand’s ‘Life In Motion’ design philosophy.

Ray Bierzynski, Executive Vice President of Chery R&D Center Shanghai, said: “The world premiere of our new compact SUV marks the start of our approach to European sales with a new model line. Launching within a few years, all models in the line-up will feature characteristic styling, user-focused technology, electrified powertrains and advanced safety features.”

The distinctive form of the all-new compact SUV flows from Chery’s progressive ‘Life in Motion’ design philosophy, developed by Chief Designer, James Hope. This evolution of Chery’s brand style is aimed at young, urban, forward-thinking customers who choose sophisticated, high quality products.

Many of the feature lines are inspired by nature and incorporate ‘hydrodynamic surfacing’ characteristics, which convey the pure, aesthetic quality of running water. The muscular and purposeful stance exudes confidence, with a sense of stability assured by the wide track and large, stylish wheels.

The progressive styling is also reflected in the car’s unique brand face. It features a sharp chrome horizontal brand bar, which is complemented by further chrome trim adorning the front bumper, side skirts and window surrounds. Full LED headlamps and a neat rear light cluster design complete the car’s dynamic aesthetic.

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