Ford has just introduced the all-new Ford Focus car for global customers, featuring the latest advanced and affordable technology with more comfort and space and a better fun-to-drive experience.
Redesigned from the wheels up after hundreds of hours studying and speaking with Focus customers around the world, the next-generation Focus will be tailored to each global region, even as the company becomes more efficient.
“We’re evolving our successful One Ford strategy to find new ways to create a sporty-looking small car our customers will love,” said Jim Farley, president of Global Markets. “We’ll tailor which cars in the Focus line-up we offer in markets around the world to ensure we best meet customers’ different needs and preferences.”
The all-new Ford Focus features 4-door sedan, 5-door estate/wagon and 5-door hatchback body styles, depending on the market. Ford is revealing the luxurious Focus Vignale, sporty ST-Line, adventure-oriented Active and upscale Titanium in Europe and ST-Line and Titanium in China. Ford will introduce Focus in North America closer to its on-sale date in 2019.
Focus Signals Future of Ford Vehicles
The all-new Ford Focus is one of the first vehicles delivered using Ford’s revamped product development process, which uses human-centered design to better deliver the models, features and technologies customers around the world truly value.
For the next-generation Focus, that means:
- A longer hood with cab-rearward interior that provides a strong, reassuring on-road presence. While it looks bigger than the previous Focus, its overall dimensions are unchanged so it’s still easy to move about urban environments
- More interior space for all passengers, so it’s easier to get in and out of the car, and more cargo area in larger global Focus models
- Advanced design with aerodynamics that look modern while helping to improve efficiency