In 2014, Shell Helix was the first (and still is the only) brand to introduce motor oils with an ultra-clean base oil made from natural gas using Shell’s proprietary PurePlus Technology so that it cleanses the engine from inside out. Last year, it was the first motor oil brand to offer the unprecedented Shell Helix Engine Warranty or S.H.E.W.
For motorists who purchase either a Shell Helix Ultra with PurePlus Technology, High Mileage, HX7 or HX5, a simple online registration at www.shell.com.my/share opens the doors to a world of rewards with SHARE. These include a storewide Lazada voucher for first time sign-up with purchase, a generous buy-3-free-1 offer for purchases of Shell Helix Ultra, oil change reminders and seasonal promotions.
Those with cars below eight years old and 150,000 km on the odometer also qualify for the free Shell Helix Engine Warranty (SHEW) when they service their cars with Shell Helix Ultra, High Mileage or HX7. The unique, first-in-the-market engine warranty is now part of the SHARE programme.
To support the programme, Shell has developed a user-friendly SHARE mobile app for trade partners to help them better engage and retain customers and manage their inventories.
The app also enables both workshop owners and mechanics to collect points with every participating Shell Helix product that they sell to consumers and redeem attractive prizes.
In conjunction with the launch of the campaign, the Shell Helix ‘Drive On’ Roadshow will be held at selected locations nationwide from October 13 to December 24, 2017 with attractive prizes to be won.
25 lucky winners will also be taking home Ferrari merchandise in the Shell Helix #IDriveFor social media contest with details at www.shell.com.my/driveon.
As one of the most important markets in Asia, Malaysian consumers have had the privilege of enjoying numerous firsts from Shell Helix.
This year, Shell Helix partnered Waze in an award-winning, accident-prone spots alert campaign during the Ramadan and Aidilfitri period, which was a first in Asia. Malaysia also became the first market to roll out the Shell Malaysia Official Online Store on Lazada Malaysia and made genuine, officially-sourced Shell Helix motor oils accessible to consumers nationwide.
For more information on the rewards and benefits of choosing Shell Helix, please go to www.shell.com.my/share.