• HOME
  • CONTACT US
facebook
03 5163 6888 contact@asianauto.com
  • main
  • LOCAL NEWS
  • INTERNATIONAL NEWS
  • CAR REVIEWS
  • MOTORSPORTS
BREAKING NEWS
New Proton 4S Centre Opens In Jalan Kebun, Klang By Vantage Speed
Luxembourg police is not the first to use Tesla police cruisers.
BOSCH providing a solution to city Parking Problems
Continental’s Executive Board decides on one of the largest organizational changes in the company’s history.
Mazda6 2019 model new technology & features shared
Volvo XC40 Is The Safest
Suzuki Unveils A New RM-Z250
BMW Group Malaysia Enjoys High Sales This January to June
Aprilia Divorces Naza Premira & Marries DiDi Resources
​BMW Concept X7 iPerformance for the first time in South East Asia.

Holden closes in Australia…..but still keeps racing…..why?

Posted On 09 Jul 2018
By : DTi
Comment: 0
Tag: Australia, close, Holden

Holden is amid a period of major change following the end of local manufacturing last October, ending its 69-year run as a car maker. The man charged with redefining Holden’s brand in Australia, marketing director Mark Harland, says Supercars racing remains a key element of its marketing offensive. A 20-year veteran of Holden’s parent company General Motors in Europe, the US and China, Harland was seconded to Australia last year to help steer Holden’s re-invention.

Holden’s current Supercars deal was done under the company’s previous marketing regime in mid-2016, committing to Triple Eight as its new factory team for three seasons from ’17.

Although having since added different elements to its marketing mix, Harland is adamant that motorsport remains a key platform for the brand.

The Canadian-raised Harland was among the near 300,000 attendees at the weekend’s Adelaide 500, where the ZB Commodore won on debut.

“We are still Australia’s brand, even if we don’t build cars here, we still think of ourselves as and want to be Australia’s brand,” he explained of Holden’s objectives.

“So we want to represent Australians and the things that they love to do.

“Part of Holden’s DNA is motorsport, so we’re going to continue to show the people who love motorsport that we’re in it to win with a great new car.

Based on the Opel Insignia, the German-made ZB is the first fully-imported Commodore, which must prove itself in the Australian market.

“It’s a great proof-point and will ultimately transfer to sales in the showroom for us. Ultimately that’s what we want.”

About the Author
  • google-share
Previous Story

ABT gives this Audi RS6 1,018bhp and hybrid torque

Next Story

BMW 8 Series Coupé production starts at BMW Group Plant Dingolfing

Related Posts

0

Tony Bates takes emphatic round 2 Audi Sport R8 LMS Cup win in Australia

Posted On 05 Mar 2018
, By DTi
0

Audi Sport R8 LMS Cup goes global at 2018 season opener in Australia

Posted On 01 Mar 2018
, By DTi
0

Audi R8 LMS Cup announces Australia debut

Posted On 03 Nov 2017
, By DTi

Leave a Reply Cancel reply

*
*

Popular Post

New Proton 4S Centre Opens In Jalan Kebun, Klang By Vantage Speed

No Responses.

More Safety and Greater Value-For-Money in New Toyota Corolla Altis

No Responses.

Continental Tyre Malaysia Launched its brand-new Generation 6 Products

No Responses.

All-New Toyota Innova Launched in Malaysia

No Responses.

Lotus Exige S350 - When GRIP is all you want and FUN is all you need

No Responses.

Porsche Boxster 718 - Topless driving just become more interesting

No Responses.

Honda Civic 1.8 - There has never been a better time to buy a new Civic

No Responses.

Mercedes-Benz CLA 200 - When you just want to be different on the road

No Responses.

Land Rover Discovery Sport - Allow You to go Nearly Anywhere in Style

No Responses.

Mazda’s All New and Revised 2017 CX-9 Test Driven

No Responses.
Copyright 2017 Premier Asian Auto Publications (M) SDN BHD. All Right Reserved.