The theme was “Drive Sporty – Live Safely” and this is why Honda exhibited in Indonesia its latest sporty looking “Small RS Concept”, and exclusive “Safety area” which displayed a range of safety technologies and intiatives from Honda.
The theme reflects Honda’s commitment to deliver fun-to-drive experience through its products, while considering safety as one of highest priorities. The combination between sport and safety is aimed to provide people the joy and freedom of mobility and safety to everyone sharing the road.
President Director PT Honda Prospect Motor (HPM), Takehiro Watanabe said, “Honda always produce cars, providing sporty driving experience while at the same time keeping the safety aspects as one of our highest priorities. It is in line with Honda sport DNA, as well as our “Safety for Everyone” philosophy that is always implemented to all of our products.”
As the biggest highlight of Honda booth and the manifestation of sporty theme, “Honda Small RS Concept” is unveiled for the first time in the world. Designed by Honda R&D Asia Pacific Co., Ltd., the concept car features sporty exterior design, expressing Honda sporty DNA. Honda Small RS Concept is built on small car platform, for everyday life usage of young-at-heart customers, and still offers sporty driving feeling at the same time.
On his opening speech, Watanabe said, “Honda Small RS Concept is the implementation of our endless innovation, emphasizing Honda sporty spirit, especially in small car line ups. As a concept car, this is our vision of what a small sporty car should be.”
As with existing Honda models, “RS” logo is applied to Honda variants which features sportier design characters. Currently, Honda had introduced RS variants to several models in Indonesia, including Honda Jazz, Honda Brio and Honda Mobilio.