Hyundai unveiled the U.S.-production version of its convention-shattering Kona crossover at the Los Angeles Auto Show. Kona rides on an all-new CUV platform and is Hyundai’s first B-segment crossover for the U.S. market, appealing to consumers with active lifestyles of all kinds. Kona’s “urban smart armor” exterior styling features voluminous, aggressive body styling complemented by a low and wide stance for great looks and confident handling in a variety of urban and adventure-oriented driving environments. It joins Hyundai’s successful Tucson, Santa Fe and Santa Fe Sport in a full line-up of Hyundai crossovers for the U.S. market. 2018 Kona models will be available at Hyundai dealers in the first quarter of 2018.
“Our new Kona crossover is a stylish and functional compact CUV, tailored to the needs of customers who pursue active lifestyles of all kinds,” said Mike O’Brien, vice president of Product, Corporate and Digital Planning, Hyundai Motor America. “We’re confident it will set new standards for its segment, with appealing design, cutting-edge connectivity and class-leading available safety features.”
Kona offers a pair of fuel-efficient drivetrains and a stylish, roomy interior. A whole host of advanced safety features are also available including a Lane-Keeping Assist system, Blind-Spot Collision Warning, Rear Cross-Traffic Collision Warning, Lane Change Assist, Parking Distance Warning and Forward Collision-Avoidance Assist with Pedestrian Detection.
MODERN DESIGN ENHANCED BY LED LIGHTING SIGNATURE
Kona employs refined aesthetics with sculpted body forms and sporty contours for an athletic, bold, and striking appearance. Its distinctive design is reinforced by the car’s voluminous, aggressive body styling that emphasizes its well-proportioned, dynamic silhouette. A low and wide stance complements its profile, with a long wheelbase and short overhangs, ensuring sporty, nimble handling, in addition to delivering superior driving stability at highway speeds. Its masculine, protective ‘armor’ combines powerfully with the futuristic LED lighting to create a high-tech look.
Kona’s front view conveys a powerful presence, as its armor shows readiness for adventuresome activities. It incorporates Hyundai’s new family identity, the cascading grille, featuring a sporty mesh pattern, flanked by flared, wing-like fenders that dominate the front visage. It’s further enhanced by a separated-headlight design, with high-efficiency LED headlights and LED Daytime Running Lights (DRLs). The visual relationship between the composite lamps, Hyundai’s signature cascading grille and unique armor design results in a distinctive crossover character.
Side-profile design elements reinforce its tough and functional qualities. Contrasting black armor provides a protective skin and visually connects the front to the rear. As with the front LED arrangement, the rear light configuration also creates a truly unique, signature appearance. The slim brake lights, turn indicators and reverse lamps are in a separate configuration, surrounded by protective skin that begins at the C-pillar garnish.
In keeping with its adventuresome demeanor, a number of extroverted color variations allow buyers to further express themselves by choosing colors such as Chalk White, Ultra Black, Sonic Silver, Thunder Gray, Pulse Red, Surf Blue and Lime Twist. The roof is finished with an optional color-contrasting color scheme, providing high contrast between the body and wheels for a distinctive appearance.
SPACIOUS, COMFORTABLE INTERIOR
The unique features of the exterior continue inside with a strong horizontal character line creating a wide and spacious feel. Even with its compact dimensions and low roof line, the Kona delivers outstanding interior roominess, especially in front headroom.
The sleek and simple layout interior contrasts with the bold, adventurous exterior design. The audio/navigation display incorporates advanced infotainment features and the standard floating seven-inch touchscreen includes Android Auto™ and Apple CarPlay™ capability. The floating display design adds further to the occupants’ sense of interior openness. Further, HVAC (heating, ventilation and air conditioning) controls are surrounded by soft, fluid details that contribute to a sensuous experience and enhance the comfort-focused environment.