Geely CEO and billionaire Li Shufu’s first priority is to make Lotus profitable again – the company made money for the first time in 20 years just this year. In an effort to ease production costs, the company could follow Volvo and move its production overseas. Geely shifted production of the S90 from Sweden to China last year.
With the possible production switch, Li said that both Proton and Lotus will explore “new technology trends,” including “electrification, vehicle lightweighting and artificial intelligence.” As we’ve seen recently, an electric powertrain could work wonders on the lightweight Lotus body. Geely also hopes that Proton will become a major player in the Southeast Asian market, targeting 3 million units by 2020.