Under its belt of automotive brands, with the likes of Volvo and London Taxi, there is another breed of car known as Lynk&Co, owned by renowned car maker, Geely. The cars are well positioned to be between the Geely brand and the Swedish brand, Volvo.
Already making waves, and especially appealing to the young professionals, the car embodies modernity, stylish design as well as connectivity in cars. The cars are all about connectivity and communication. If you think cars have souls, this certainly has it.
As Hazree Hashim, of Pesat Auto Sdn Bhd, aptly puts it, “The outlet is all about lifestyle. If you are in Malaysia, it looks like walking into the Pavilion shopping mall, with its lighting, aura, even the feel of the quality of furniture in the outlet. There is a luxury feel to the outlet. We can safely call it luxury in a minimalist sense”.
“The design of the outlet is such that it rides on the sense of fashion, with relation to ‘chic’. Besides, the interior of the outlet is hipster style, trying to be non-confirming, an effort to be different from the rest in the market. This is what the young and smart look for. These days, the purchase of cars is more of a lifestyle choice, rather than a mere means of transport,” Hazree added.
For Jeffrey Ngu Heng Hing, of Ngu’s Motor Service Sdn Bhd, “The car offers plenty of technology, catchy choice of colours, minimalist dashboard design, and the car model is simply known as 01, a truly great marketing ploy, something which is easy to remember and easy for people to relate to, as in being number 01”.
“Moreover, the car also comes with lifetime warranty, hence this will boost customers’ confidence in owning the car, which also gives them peace of mind. For starters, this will prove as a great SUV,” continues Jeffrey Ngu.
“After visiting this outlet, I believe I would like to emulate what I see. At the corner of a space, we can see that there are the details of customers’ information, which show delivery records on display for all to see. There are names of Sales Advisors, name of customers, as well as when the car was delivered. This is totally something new, and I would love to implement the same at my outlet. The information gives clarity to what is happening to each customers’ car, as well as a quick and good reference point,” said Azizulmu’min Mohd Hussain Malim, of Rohamas Corporation Sdn Bhd.
As for Ha Yih Wei, of Juara Mulia Motor Sdn Bhd, “It is totally a different experience visiting Lynk&Co outlet. The whole look and feel is different. The inside also shows posters of young girls and guys shouting their own slogans about lifestyle. One slogan depicted the words – “Born alone but not lonely” – imagine this in an outlet selling cars, how many feel connected? The message is simple yet strong, especially those who would like to own a car and stand out in the crowd. This experience is a totally new and one of a kind”.