The new A-Class features a completely redesigned interior, which draws on design and technology featured in larger models such as the new E-Class and S-Class. Mercedes believes the growing trend towards downsized cars and urban living means that there is increasing scope to add luxury features and design usually only featured in larger models.
The new A-Class will also feature a far greater level of in-car technology and options. Hartmut Sinkwitz, the brand’s director of interior design, says this was driven by average A-Class buyers being younger than those of other Mercedes models.
“There is a general trend for people to spend more on interior options rather than, for example, spending money on a better engine. People spend more time in their cars and want comfort, so their willingness to pay for interior options is growing” he added.
The revamped dashboard design features two horizontal sections, split by a ‘trench’ that features ambient lighting to create a greater sense of space. The upper section features Mercedes’ distinctive twin-screen widescreen cockpit. The entry-level trim will feature two 7.0-in screens, but the car will also be available with 7.0-in and 10.25-in screens, or twin 10.25-in screens.
The dash design also includes five distinctive, turbine-style air vents, one of a number of elements designed to give the car a more ‘emotional’ feel. The air vents also feature adjustable ambient LED lighting, which is available with up to 64 colours and 10 mood programmes.
The new A-Class features the three-spoke, multifunction steering wheel from the S-Class. Mercedes has also reworked the seats, which now feature optional seat heating and climate control for the first time in the model.
The car will be offered with three trim levels: entry-level Style, performance-themed AMG-Line and Progressive. The latter replaced the Urban trim on the previous A-Class and puts an emphasis on design and comfort.