Mercedes-Benz continues to maintain its product momentum, which has resulted in 60 straight months of record sales. A key arrival this year will be the new A-Class, which marks the beginning of the automaker’s refreshing of its compact family. Models such as the A and B class accounted for more than a quarter of Mercedes’ nearly 2.29 million global sales last year. China is the largest market for the A-Class and B-Class models.
In addition, Mercedes has said it will increase the number of variants offered in its compact range to 9, up from 6 now. Future variants will include an SUV and a 7-seat model for the B-class family as well as sportier A-class variants, possibly a coupe and a convertible.
Daimler will also spend time in 2018 shifting some of its attention to boosting the structural speed and flexibility of its organization to respond faster to the changing landscape. In April, its shareholders will vote whether to approve the creation of two legally independent manufacturing units, one focusing on passenger cars and light commercial vehicles and the other on heavy trucks. Some analysts see this as the prelude to a possible partial listing of the latter.