Mercedes-Benz Malaysia (MBM) has a stronghold on pole position in the premium vehicle segment, with a total of 3,335 vehicles sold in the first quarter of 2018, registering a double digit growth of 13.2 per cent compared to the first quarter of 2017. In addition to this, January 2018 notched an impressive 1,200 vehicles sold, a 32 per cent increase compared to January 2017.
This represents an exceptional start to the year as Q1 2018, January and February are respectively the best first quarter, January and February on record. Achieving a 2.8* per cent market share, MBM attributed the success to its strategy of focusing on customers and their needs; matching them with Best Products and Best Customer Experience.
“We are delighted with our positive performance in the first quarter of 2018 as our long-term strategy of bringing customers close and keeping them at the centre of our activities continues to deliver results. Working hand-in-hand with our extensive dealer network throughout Malaysia, we remain attentive to our customers’ preferences and needs. This is our strategy behind maintaining excellence in our Customer Satisfaction Index (CSI) and Customer Loyalty Index (CLI),” Mercedes-Benz Malaysia, President and CEO, Dr Claus Weidner.
“It was a stellar first quarter for us in 2018, our best ever first quarter, as we successfully sold an impressive 3,335 vehicles. This translates into a significant sales growth of 13.2 per cent compared to the same period last year. We are pleased that our diverse portfolio of over 50 fascinating vehicle variants paired with our value-driven campaigns and engaging events continue to excite our customers and meet their diverse lifestyles and requirements,” added Mercedes-Benz Malaysia, Vice President, Sales and Marketing, Passenger Cars, Mark Raine.
In Q1 2018, MBM’s locally produced limousines namely, the Mercedes-Benz C-, E-, and S-Class, collectively recorded a total of 1,965 units sold. The compact vehicles comprising the Mercedes-Benz A-Class, B-Class, GLA and CLA Class recorded 596 units sold. These two segments recorded increases of 8 per cent and 37.3 per cent respectively compared to the same period last year.
The Mercedes-Benz SUV range remained a growth driver recording 675 units sold, which translated into a 13.6 per cent jump compared to Q1 of 2017.
The aspirational Mercedes-Benz Dream Cars range also recorded a notable achievement with 94 units sold, marking a 1 per cent jump compared to Q1 2017.
Matching its stellar sales performance with exceptional after-sales care, MBM’s dealer network serviced a total of over 36,000 vehicles in Q1 2018 – an increase of 18 per cent compared to the previous year. The ability to service the positive growth volume of vehicles is attributed to MBM’s extensive network of 33 dedicated dealerships nationwide.
More recently, MBM together with its dealer partner relaunched the NZ Wheels Klang Autohaus in the first quarter, a testament to the three-pointed star’s efforts of providing enhanced customer experience. The NZ Wheels Klang Autohaus is among other Mercedes-Benz customer touchpoints that have been upgraded with enhanced aesthetics [Mercedes-Benz Presentation System II (MPS II) autohaus concept] and the latest technologies, such as the iShowroom for Sales Executives to enhance customer product understanding for a more efficient and exciting retail experience.
On the digital experience for the customer, the one-stop integrated state-of-the-art web platform known as OneWeb continues to offer convenience as it features a Test Drive Booking System, Mercedes-Benz Financial Calculator and improved Dealer searches to facilitate the needs of both new and existing customers.
Emphasising on the value of its partnership with dealer partners, MBM held its inaugural Dealer of the Year awards in March 2018. The awards were aimed at recognising the dedication, passion and hard work of its dealer partners that performed exceptionally. Deserving dealer partners took home the honours for demonstrating Best Performance in Sales, Best Performance in After-sales, Best Performance in CSI and CLI, Best Performance in Dealer Excellence and Dealer of the Year.
Complementing the Mercedes-Benz end-to-end experience, Mercedes-Benz Services Malaysia (MBSM) continues to offer financial peace of mind through its customisable financial and insurance solutions. As a result, MBSM records a servicing portfolio of over MYR 2.4 billion**.
“Our evolving vehicle portfolio, superior retail and after-sales service, operational excellence and seamless customer journey translate into a higher degree of customer satisfaction, business excellence and market leadership. We are proud of everything that MBM has achieved thus far as we mark our 15th anniversary in Malaysia. Just as we are excited about our exceptional track record, we look ahead for the many more milestones to come,” said Dr Weidner.
Earlier this month, it was announced that on a global level Mercedes-Benz achieved its best ever quarter at 594,304 units (+6.0%) with the best month of all time in March 2018 at 237,307 units (+3.9% compared to 2017).
In the Asia-Pacific region, demand for cars with the three-pointed star reached a new high of 88,976 units in March (+13.1%). Since the beginning of the year, 249,106 customers were delighted to receive their new Mercedes-Benz (+13.5%) – more than ever before in the first quarter of a year. South Korea, India and Malaysia have set new sales records in the first three months of this year.