Mercedes-Benz Malaysia (MBM) performed its best ever in 2016 with an all time record of 11,779 vehicles delivered to customers. The three-pointed star, having celebrated its 130th anniversary in 2016, wrapped up the year on a record high note taking the top spot in the premium car segment both in Malaysia and globally.
“2016 was an exceptional year in the history of Mercedes-Benz Malaysia. This is a tremendous milestone as we contribute towards the global success of Mercedes-Benz. Mercedes-Benz set a new record with double digit growth of 11.3% with over 2 million vehicles sold worldwide. Our strategy is simple, we deliver The Best vehicles and The Best Customer Experience. At Mercedes- Benz Malaysia, we place our customers at the heart of our business. Our exceptional performance, from the wide range of vehicle launches and top- notch service quality to the lifestyle initiatives we organise, have one thing in common, that is, to immerse our customers in an all-round Mercedes-Benz brand experience many have come to know and love,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
“In 2016, MBM sales jumped to a new record high of 11,779 units, overcoming a challenging economic environment. We achieved an impressive sales growth of 9% versus 2015, clearly bucking the trend. This has enabled us to claim leadership position with 2.4% market share. Mercedes-Benz Malaysia continues to be the undisputed leader in the premium car segment,” added Vice President Sales and Marketing, Mercedes-Benz Cars, Mr Mark Raine.
Against the backdrop of a challenging economy, MBM’s strategy of placing customers at the heart of all its activities paid off and kept its sales performance at a steady pace throughout the entire year. MBM launched a total of 17 models in 2016 ranging from its bread-and-butter products like the Mercedes-Benz E-Class, to its extended dream car portfolio which included the Mercedes-Benz C-Cabriolet and Mercedes-Benz S-Coupe.
Reviewing MBM’s 2016 sales performance, Raine shared, “Our best ever month in 2016 was recorded in June, with 1,203 units sold. As a result, the second quarter of 2016 was the best performing quarter with 3,359 units sold. This is the first time we have surpassed the 11,000 mark in terms of units delivered to customers. Overall, 2016 was a stellar year in the history of Mercedes-Benz Malaysia.”
MBM’s locally produced limousines, which comprise the Mercedes-Benz C-, E- , and S-Class, collectively recorded a total of 7,750 units sold. The compact vehicles comprising the Mercedes-Benz A-Class, B-Class, GLA and CLA recorded 2,316 units sold, whilst the recently launched SUVs saw a total of 1,671 units delivered to customers. The Mercedes-Benz GLC was the most popular model, recording 1,421 units sold, followed by the GLE with 250 units sold.
In terms of volume leaders for the year, the Mercedes-Benz C-Class took the lead with 4,762 units sold, followed by the E-Class at 2,034 units sold. The S- Class, rounded up the top three with 954 units sold. Mercedes-Benz Dream Cars range recorded a total of 301 units sold.
In anticipation of the evident increase in demand for Mercedes-Benz vehicles, MBM remained focused on maintaining its top-class service quality which
customers have come to favour. This was proven by the capabilities of its nationwide service centres that serviced a total of 108,226 vehicles in 2016, whilst achieving the highest customer satisfaction index in history.
Delivering top-class services at each retail touch point, MBM continues to proactively enhance its existing services while developing new services. Supported by 29 dedicated dealerships nationwide, MBM and its dealer network continue to make up the largest dealer network in the premium car segment. Some examples of MBM’s tailor-made services include the Mercedes-Benz City Store, Proven Exclusivity, Service Differentiation, AMG Centres, Product Experts as well as the launch of the Mercedes-Benz City Service.
MBM invests significantly in empowering staff to achieve their full potential through skills competitions and the Mercedes-Benz Training Academy which produces internationally certified Technicians as well as all other job profiles in place in the MBM Dealer Network. In 2016, a total of 25 Apprentices graduated and were absorbed into Mercedes-Benz authorised dealerships nationwide, whilst 30 new Apprentices where recruited to start their Apprenticeship at the prestigious training academy. MBM’s efforts in developing youth and its staff through qualification and training is a testament to the company’s commitment of delivering The Best Customer Experience.