Mercedes-AMG has sold its 25% stake in the Italian motorcycle manufacturer MV Agusta. The share has been bought by ComSar Invest, which now controls 100% of the bike company. ComSar is part of the Black Ocean Group, owned by wealthy Russian oil and gas magnate Timur Sardarov.
“MV Agusta is for us the most iconic brand in the industry; a company that in the last 5 years has invested heavily in new product development creating an extensive, enviable range of motorcycles,” Sardarov commented on the deal. “Our presence in the capital, with a clear long-term vision, as well as in the key management of the company, has the objective, through our core competences and skills, to support and strengthen MV Agusta in the coming years consolidating its position of super premium motorcycle producer.”
Mercedes-AMG purchased a stake in MV Agusta three years ago as an answer to Audi’s Ducati purchase. Last year, the Italian company returned to profitability for the first time in many years. Now, Sardarov wants to focus its efforts in reinforcing MV Agusta’s sales and service network, to reach and enhance new markets, and strengthen its digital and social presence enlarging the brand’s consumer base.