Michelin, the leading innovative tire manufacturer, is launching MICHELIN Pilot Sport 4 S to support better and more secure mobility. The latest product is an ultra-high-performance tyre specially designed to present maximum, racer-like driving pleasure for sports car and premium sedan drivers – those who prioritize performance and safety. MICHELIN Pilot Sport 4 S is built with technology to improve performance and superior handling capability in its class, shorter braking distamce in wet as well as dry road, and optmized durability for longer usage.
Titled “MICHELIN Passion Days”, the event aims to provide the invitees from Malaysia, Singapore, Indonesia & Brunei the opportunity to test MICHELIN Pilot Sport 4 S on the track and experience its performance first hand, as the tyre is officially launched on the Malaysian market today – to replace the MICHELIN Pilot Super Sport, which is widely recognized as the industry-leading ultra-high-performance tyre for original equipment and replacement applications.
Titled “MICHELIN Passion Days”, the event aims to give experience to the participants on the differentiatiors and the advantages of MICHELIN Pilot Sport 4 S, which are faster speed on dry road, yet maintain stability on wet road, accurate responsive level according to the driver’s desire.
Designed for sports car and premium sedan, the MICHELIN Pilot Sport 4 S offers unparalleled driving pleasure, thanks to its exceptional steering precision and directional stability. It provides maximum performance and safety on all surfaces due to its optimized tread footprint which grips the road in all situations, even in the most extreme conditions.
Pascal Nouvellon, Michelin Regional Director for Indonesia, Malaysia, Singapore and Brunei, highlighted that, compared to the MICHELIN Pilot Super Sport, the new MICHELIN Pilot Sport 4 S has faster dry grip (handling lap time), brakes shorter on dry pavement, brakes shorter on wet pavement, and lasts longer with on-road usage.
“The new MICHELIN Pilot Sport 4 S is the result of a unique know-how developed by engineers passionate about their work that redefines the standards of the category. Adapted for driving at the highest levels on road and on track, it has already positioned
itself as the best in its class,” explained Pascal.
“Michelin is involved in several motorsport disciplines worldwide, and uses this competitive environment as a laboratory for development of future tyre technologies, which are then used in the development of its production tyres. The confidential testing data that is collected during races on tyre technologies and new rubber compound formulas, enables Michelin’s engineers to continue to push the envelope of tyre performance.”
The new MICHELIN Pilot Sport4 S is crafted through a high-precision process, a unique know-how, and the perfect gesture of Michelin experts.
It advances simultaneously several criteria on the same tyre – including High Level of Reactivity with ultra-reactive tread pattern design that adapts continuously to the road for optimized traction, Excellent Steering Control with the ‘Dynamic Response’ technology that ensures optimum transmission of steering instructions onto the road through a hybrid belt of aramid and nylon; Exceptional Dry Grip and Improvement of Wet Braking with the bi-compound technology using a novel hybrid elastomer on the outer side for dry grip, and a new mix of compounds with specific ‘functional elastomers’ and silica on the inner side to provide excellent wet grip and braking; Premium Touch Finish with velvet effect that creates a variety of black contrasts on the exterior sidewall, giving premium visual appearance; and Deep Rim Protector to provide protection for all kinds of wheels.
The ultra-high-performance MICHELIN Pilot Sport4 S is now available in Malaysia to fit rims 19 inch and above, priced starting from RM1,100 and distributed across TYREPLUS and MICHELIN outlets nationwide.