Mini Changes Its Logo Back To The Original Look. Why?

Why has BMW Group decided to change the Mini logo back to its original look and feel? We wonder if this is a cost exercise or is it a retro exercise. Anyway, we like it.

Going back to its classic look, Mini has revised it logo. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s. This new logo bears a visual similarity to the logo introduced during the mid-’90s. We’re not saying the new logo was designed on an old PC using MS Paint, but it looks like it could’ve been.

Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini “with a future-oriented appearance that focuses on the essentials” and a two-dimensional look “allowing universal application.” This new logo will appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.