Mitsubishi Appoints Leona Chin as Brand Ambassador

Mitsubishi Motors Malaysia (MMM) today announced the appointment of Leona Chin, Malaysia Motorsports Athlete as its brand ambassador.

“We are happy to welcome Leona as MMM’s brand ambassador. Leona has been involved in many car racing events worldwide and recently gained victory in the Clio Cup China Series as one of the two female drivers during the first race weekend back in March 2016 in Zhuhai, China. Leona’s involvement in motorsports proves to be a great platform in which we found something in common with ourselves- producing Mitsubishi rally inspired vehicles that will in return benefit our customers in terms of handling, performance and not forgetting safety as well”, said Chief Executive Officer of MMM, Tomoyuki Shinnishi.

“Leona has also joined Mitsubishi Motors for many extreme events which proved the Triton with MIVEC engine a success time and time again. Conquering terrains such as the Borneo Safari, Sarawak’s first 4×4 Jamboree was not an easy task, but we’ve decided to push both man and machine to the limits,” he added.

Besides the Triton, MMM will also be putting strong highlight on Mitsubishi Motors SUVs the Outlander and ASX Compact SUV. Both are locally-assembled in Malaysia and boasts outstanding premium and safety features.

“I am proud of representing Mitsubishi – a strong and prestigious brand with a great motorsports heritage. It was an exciting journey for me last year, as the Triton product ambassador and owner. Most of the extreme events which I’ve been with Mitsubishi have proved the strength, durability and endurance of the Triton. I wish to thank Mitsubishi Motors Malaysia for the opportunity to work together again and I am looking forward to represent the brand overall this time,” said Leona Chin.

As a lady in an overwhelmingly male-dominated profession, Chin has proven herself and broken many stereotypes by conquering the motorsports industry. Chin, the gutsy lass with a sweet smile and bubbly personality became more involved in Mitsubishi Motors after her famous “Sales Girl Drifts Customers in Pickup Truck” prank video which has more than 7.3 million views on YouTube.

As Mitsubishi Motors’ brand ambassador, Chin will appear in several campaigns including all types of media, roadshows and social media. She is set to appear at the recently introduced locally-assembled Outlander preview roadshow at Mid Valley Megamall, from 27 September to 1 October from 10.00am-10.00pm.

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