Sales of the all-new Nissan Navara pickup kicked off today in the China market with a ceremony in Beijing. This high-end pickup, which matches off-road performance with the refinement of an SUV, is set to create a new standard at the top end of the segment.
The Navara, which first debuted in China at the Shanghai Motor Show 2017 and is manufactured for the market in partnership with Zhengzhou Nissan, is now available in 133 markets around the world. The addition of China gives the vehicle – the 12th generation of Nissan pickup – a true global presence.
“The Nissan Navara is a proven success in markets around the world and now is poised to set a new standard for pickups in China,” said Ashwani Gupta, senior vice president for Nissan’s light commercial vehicle business. “The Navara’s high-end features will guarantee a new, elevated driving experience – both for individual owners and commercial users, alike.”
For the Chinese market, the Navara targets not only the commercial vehicle customer but also the private owner – due to the vehicle’s SUV-like levels of quality, design and performance. Safe and comfortable driving combine with low fuel consumption and attractive styling to bring an entirely new driving experience to the personal pickup segment.
With Nissan’s 84-year manufacturing experience and Zhenzhou Nissan’s 24-year manufacturing experience building pickups in China, the launch of the iconic Navara will set a new standard for Chinese high-end pickup industry. The Navara will be priced from 139,800 yuan in China.