2018 is an important year for PROTON after the acquisition of 49.9% shares by Geely as the Company undergoes numerous initiatives internally to ensure a successful turnaround in a short time. With the new partnership comes renewed hope and efforts are centred around uplifting its brand value whilst intensifying efforts to achieve its goal to have 109 3S/4S centres as part of a 180o approach in fulfilling customer satisfaction and ownership experience. This is also to prepare the network for the first Proton SUV, a premium segment offering, which will be launched in Q4 2018.
The first of many future models to be co-developed with Geely will be sold from outlets delivering a premium experience. Within 3 months of the Company announcing a one-of-its-kind scheme for dealers to upgrade or new investors to build 3S/4S centres, PROTON has received 170 applications, with 82 of them, potentially approved for the upgrading exercise.
To-date, 66 applications have been duly evaluated and approved with the rest of them being thoroughly reviewed to ensure adherence to set requirements and criteria. PROTON is therefore optimistic of achieving its target for the dealers’ network upgrading exercise for 2018 on time for the launch of the new SUV, and in line with the set target of the different phases of the upgrade plan until 2020.