PROTON recorded a 13% jump for its sales number in October 2017 with 5,083 units sold compared to 4,498 units in September 2017. Sales performance saw a rebound for January – October 2017 when it registered a 6% increase, with 61,380 units sold compared to 57,734 units in the same duration last year.
Saga and Persona, most popular choices
The Saga and Persona continue to dominate the trend, both contributing 70% to the overall Proton car sales, with 26,343 units of Saga and 16,833 units of Persona sold.
Known as the Value for Money Car*, the Saga continues to remain as PROTON’s most popular choice among Proton owners. From as low as RM35,590.29** for a 1.3L Standard to RM44,342.25** for a 1.3L Premium CVT, the new Saga offers great drivability, performs much more smoothly and has modern and practical convenient features like three USB ports for mobile charging and excellent audio play. In terms of safety, the Saga has also been upgraded to 4-Star ASEAN NCAP with the Premium variant having advanced features like the ESC, ABS, EBD, traction control, brake assist, hill hold assist, airbags, ISOFIX and top-tether, with all-round sensors.
The Persona, which received an award as Best Compact Car*** after it was launched, saw a 57.5% increase year-to-date with 16,833 units sold compared to 10,687 units in the same duration last year. The evolution of the new generation Persona caught the attention of Proton fans as the car not only received an entirely new look, but boasts a huge 510 litres of boot space, making the car a popular choice among wider range of customers. The Persona flashes different kinds of personalities, perfect for college students, soccer moms, young executives, small family or even active souls. With a starting price of RM44,831.09**, Persona owners get to enjoy a 5-Star ASEAN NCAP car, with all-round sensors, ESC, ABS with EBD, Brake Assist, Traction Control System and Hill-hold Assist as standard features across all variants.
Proton car is Overall Champion at Sepang 1000km Race 2017
Proton cars have also been a popular choice among serious motorsports drivers. Widely known for its excellent ride and handling, a Proton car can also be branded as durable and reliable as it can withstand torturous conditions of the acclaimed 9-hour endurance race.
“Our drivers cited that apart from driving skills, the characteristics of the Proton car itself provided an advantage to the team. They are the outstanding ride and handling capabilities and its consistent performance. Those are the basic characteristics of a Proton car which customers can expect to enjoy when they purchase our cars,” said Abdul Rashid Musa, Vice President of Sales & Marketing, PROTON.
* award received at MAI Car of the Year 2016
** price is not inclusive of insurance and road tax
*** award received at Carsifu Editor’s Choice Award 2016
Bring home a Proton at RM0 maintenance and up to RM8,000**** savings
“We encourage customers to take advantage of our Amazing 5 Value promotion that is currently running, with RM0 maintenance fee for up to 5 years**** and savings of up to RM8,000**** for a Proton car. The RM0 maintenance includes parts, engine oil and labour charges for a hassle-free maintenance and peace of mind to our customers. From just RM398**** a month, you can bring home a champion,” Rashid added.