The Audi Q8 combines the best of two worlds – the elegance of a four-door luxury coupe and the convenient versatility of a large SUV. The generously dimensioned interior with variable luggage compartment, state-of-the-art operating and suspension technologies as well as intelligent assistance systems make the Audi Q8 a convincing companion for business and leisure. With the permanent quattro all-wheel drive and a ground clearance of up to 254 millimeters (10.0 in), the SUV coupe can continue when paved roads end. The Audi Q8, which is manufactured at the Bratislava plant, can be ordered in Europe now and will be available at dealers in August. Prices in Germany start at 76,300 euros so expect prices in Malaysia to hover between RM750,000 to RM850,000.
Versatile, sporty, elegant: the dimensional and space concept
4,986 millimeters (16.4 ft) long, 1,995 millimeters (6,5 ft) wide and 1,705 (5,6 ft) millimeters high – these dimensions describe the new Audi Q8, which exudes sportiness and prestige like no other SUV from the brand with the four rings. With its coupe-style roof line it appears much lower than its Q7 sister model. It is 66 millimeters (2.6 in) shorter, but has become 27 millimeters (1.1 in) wider. The distinctive front end, the short rear overhang, the large ground clearance of up to 254 millimeters (10.0 in) and the mighty wheels with a diameter of 795 millimeters (31.3 in) paint a picture of powerful dynamics.
With a wheelbase of almost three meters (9.8 ft), the Audi Q8 offers ample space for five people. The interior space exceeds that of the direct competitors in almost all relevant dimensions. The front seats are available in four designs. At the top of the range are the S sport seats and the customized contour seats – the latter with ventilation as standard. A massage function is available for both variants on request. A three-seat system in the rear is standard with optional longitudinally adjusting.
With its large luggage compartment and generously sized storage compartments and tray areas, the Q8 is ideal for longer journeys. The luggage compartment of the SUV holds 605 liters (21.4 cu ft) as a standard, which increases to 1,755 liters (62 cu ft) with the rear backrests folded down. Two golf bags can easily fit in crosswise. The tailgate can be opened and closed electrically as standard, with a foot gesture option available on request. The electric luggage compartment cover is another convenience option. Guided on rails, it automatically retracts when the tailgate is opened and is extended again upon closing.
A new face for the Q family: the exterior design
The Audi Q8 is a representative of the progressive design language that Audi first brought onto the road with the new A8. Strong contours and athletically tight surfaces convey a feeling of power, sophistication and the special dynamics of the permanent all-wheel drive. The Q8 interprets this in its very own way, as the fusion of an elegant four-door luxury coupe with a large SUV, and with echoes of an Audi icon – the original quattro.
With the imposing Singleframe in octagonal design, the Audi Q8 is the new face of the Q family. Six vertical chrome fins make the radiator grille appear upright and solid. A wide, optionally colored mask connects the Singleframe to the distinctive headlights. The spoiler, which is pulled towards the front, and the large, strongly contoured air intakes additionally highlight the aggressive look.
Thanks to the frameless doors, the coupe-type roof line stretches low across the vehicle body visually, ending in the a long roof spoiler. The roof line arches slightly towards the flat sloping, strong D-pillars, which are supported by wide, muscular contours – the quattro blisters, reminiscent of the original Audi quattro. The shoulder line stretches the SUV, elegantly connecting the powerful wheel housings.
Sporty compact proportions, paired with a very low roof and a flat window form the rear end. A narrow, black high-gloss element with an integrated light strip extends between the rear lights. This is a feature of top Audi models, accentuating the width of the Q8. It creates an independent light signature day or night, just like on the original quattro back in the day. The distinctive diffuser has four vertical fins and an integrated tailpipe trim on each side.
Digital character: lighting technology and design
For the headlights, Q8 customers can choose between two versions, both in LED technology. From afar, the two-part lights appear very flat. Their top part integrates the daytime running light and the low beam, among other functions. The high beam is positioned underneath, darkened and offset to the back. In the optional HD matrix LED headlights, each consists of 24 individual LEDs.
The daytime running light signature with digital character comes in a strongly three-dimensional design for the first time. It consists of seven short segments and two longer ones at the edge of the headlight. The latter shift the visual focus to the outside, highlighting the width of the Audi Q8. The taillight uses a similarly three-dimensional design with its twelve segments – connected by the distinctive light strip which simulates depth.
In connection with the HD matrix LED technology, headlights and taillights do not only feature the dynamic turn signal, but are also set in scene impressively during locking and unlocking. Their harmonious interplay gives the SUV a dynamic character. Q8 owners can use the myAudi app on their smartphone to activate various lighting functions and experience them from the outside – a unique feature in the competitive field.
Simplicity is the new premium: the interior design
The upper MMI touch response display is the central element of the interior of the Audi Q8. With its black-panel look, it almost dissolves into a large, black surface when switched off. Simple, easy-to-understand symbols stand for the digital precision from Audi and for the high level of integration of the architecture and operation – simplicity replaces complexity. All fundamental lines originate from the large display, for example the continuous air vent strip with integrated chrome fins and an elegant aluminum-look strip.
The slender dashboard and the calm lines with a strong horizontal focus highlight the impression of width conveyed by the interior of the Audi Q8. The styling in the interior is deliberately clean and simple. All elements have a logical connection and harmonize with one another: from the “wrap around” – the large arch running from the front doors across the instrument panel – to the operating unit for the light, which is optionally available in black-panel look and with a touch surface. All this combined gives the interior a feeling of calm.
A stylish setting: colors and materials
The paint range for the Audi Q8 offers twelve colors which underline the sporty design, including the latest colors dragon orange and galaxy blue. The attachments have a grained anthracite finish as standard. In the two optional exterior packages, they are painted in body color or in scandium gray. In the S line exterior package, matt grays further increase the effect of the Singleframe, the blade, the sill trim and the diffuser insert.
For the interior of the Audi Q8, customers can choose from several colors and configurations. Leather seats in three versions, including the highest quality level Valcona, are available for the entry-level model alone. In the two design selections, the upper part of the dashboard is covered in leather. On request, the S line sport package has S sport seats with integrated head restraints, rhombus pattern and S logo. All configurations include inlays in open-pore wood or aluminum. Audi exclusively offers four leather packages and numerous additional options for individualists.
High aluminum content and sophisticated aeroacoustics: the body
With its high level of stiffness, the body of the Audi Q8 provides the foundation for top workmanship, is excellent for background noise and has sporty, precise handling. Designed with the Audi Space Frame concept, it contains numerous lightweight aluminum and hot-formed steel components. The latter form the ultra-high strength backbone of the passenger compartment – their content in the body-in-white is 14.4 percent. Cast aluminum parts make up 15 percent, as for example the suspension strut towers in the engine compartment and the connecting parts between sills and longitudinal members. The side panel as well as large areas of the floor, the rear wheel housings and the roof consist of aluminum plates, just like the frameless doors, the front fenders and the tailgate. They make up 23.7 percent of the body-in-white. With a 3.0 TDI under the hood, the curb weight of the Audi Q8 is 2,145 kilograms (4,728.9 lb) – including the complex MHEV technology with lithium-ion battery. The frontal area of 2.84 m2 (30.6 sq ft) and a cd value of 0.34 ensure relatively low drag.
The interior exudes a feeling of calm, thanks to the complex sound insulation and the sophisticated aerodynamics. A double-layer windshield is standard. On request, Audi can also supply the side windows with acoustic glass as well as a heated windshield.
Sporty off-road vehicle: quattro drive and air suspension
Audi is quattro and quattro is Audi – of course this applies in particular to the Q8, the top SUV of the brand. The purely mechanical center differential transfers the forces to the front axle and rear axle at a ratio of 40:60 as standard. When required, it transfers the majority to the axle with the better traction.
The suspension makes a crucial contribution to the sporty handling, even in the basic version. The five-link front and rear suspensions are made largely of aluminum. The transmission ratio of the standard progressive steering becomes increasingly direct as the steering angle increases. In the production version, the Q8 has 19 inch wheels with a diameter 20 millimeters (0.8 in) larger than on the Q7. Wheels with size 285/40 R22 are available at the top end of the options range. Six-piston brakes with fixed aluminum calipers are fitted to the front axle.
For the setup, buyers of the SUV Coupé can choose from three versions. The suspension with damper control is standard. The adaptive air suspension with controlled damping is an optional feature, with comfort or sport setup. It can be adjusted to four modes with the Audi drive select dynamic handling system, varying the ride height of the body by up to 90 millimeters (3.5 in). High ride comfort and agile handling – the adaptive air suspension brings both together.
Another dynamic option in the Audi Q8 is the all-wheel steering which can turn the rear wheels by up to 5 degrees. At slow speed, they steer in the opposite direction to the front wheels, reducing the turning circle of the SUV by a good meter (3.3 ft) and further increasing its agility. At high speed, they steer in the same direction as the front axle, supporting stability during lane changes.
The management for the adjustable suspension systems is integrated into the control unit for the electronic chassis platform. The systems are closely interlinked and work in a highly coordinated manner with maximum precision. Audi drive select allows seven different driving profiles to be selected, including the off-road program. Off-road, the Audi Q8 benefits from the quattro drive, the short overhangs and the large ground clearance – a maximum of 254 millimeters (10.0 in) with the adaptive air suspension and 220 millimeters (8.7 in) with the standard suspension. The electronic chassis platform captures the tilt angle of the car and displays this information for the driver on the MMI. On steep slopes over 6 percent, the hill descent control provides support with automatic braking input. The system keeps the speed set by the driver at a constant level up to a maximum of 30 km/h (18.6 mph), allowing the driver to fully focus on the terrain.
Efficient engine: the 3.0 TDI with MHEV technology
The drive system in the Audi Q8 is strong and highly efficient at the same time, thanks to the new mild hybrid technology (MHEV). It integrates a lithium-ion battery and a belt alternator starter (BAS) into a 48-volt primary electrical system. The rechargeable battery is located underneath the luggage compartment floor and stores 10 Ah of electrical capacity. The dynamic SUV can coast between 55 and 160 km/h (34.2 and 99.4 mph) with the engine switched off, then the BAS restarts the engine quickly and very comfortably. During deceleration, the BAS can recover up to 12 kW of energy. The start-stop range starts as low as 22 km/h (13.7 mph). In customer operation, the technology package reduces fuel consumption by up to 0.7 liters per 100 kilometers (336.0 US mpg).
In European markets, the Audi Q8 starts with the 3.0 TDI, the Q8 50 TDI (combined fuel consumption in l/100 km: 6.8 – 6.6 [34.6 – 35.6 US mpg]*; combined CO2 emissions in g/km: 179 – 172 [288.1 – 276.8 g/mi]*). It generates 210 kW (286 hp) and delivers 600 Nm (442.5 lb-ft) of torque to the crankshaft. It accelerates the large SUV from 0 to 100 km/h (62.1 mph) in 6.3 seconds on its way to a top speed of 245 km/h (152.2 mph). The 50 TDI offers sophisticated solutions for many technologies. The crankcase and the cylinder heads have separate coolant circuits so the ideal temperature level can be set for any driving situation. Cast-in channels cool the pistons with oil. Their rings and the wrist pins are designed for minimum friction, while the oil pump is fully variable.
Switchable hydraulic bearings connect the engine to the subframe of the front axle. In idling, they eliminate vibrations with soft characteristic curves while during driving they suppress vibrations from the power unit with higher damping – allowing the powerful TDI to always provide a highly refined ride.
The transmission of forces is provided by an eight-stage tiptronic with fast and soft gear changes. A torsional vibration damper, which acts based on engine speed, mostly compensates the engine vibrations to allow efficient driving even at very low revs. Special ventilation allows off-road use. With its electric oil pump, the tiptronic can engage the gear required for restarting while coasting with the engine switched off.
Clear and distinct: controls and displays
The operating concept in the Audi Q8 needs almost no buttons or knobs. It focuses on two high-resolution touch displays. This allows the brand to demonstrate how it transfers its uncompromising quality claim to the digital world. The upper display with 10.1 inch screen diagonal is used for controlling the infotainment and the navigation system. The lower 8.6 inch display allows the driver to manage the heating, ventilation and air conditioning as well as comfort functions and text input. The driver’s wrist can rest comfortably on the tiptronic selector lever during operation. The MMI touch response concept allows fast and reliable operation. A confirmation click can be felt and heard when a function is selected with a finger tap. The menu structure is intuitively logical and flat like on a smartphone, including freely configurable favorites and start screens.
In addition to all this, the natural language voice control turns the Audi Q8 into an intelligent dialog partner. The system processes all questions and commands in two ways – with information stored onboard and with detailed knowledge from the cloud. Drivers can word their commands freely. The voice control can, for example, understand the sentence “I am hungry” and accordingly offer suggestions for restaurants close by.
MMI navigation plus also includes the Audi virtual cockpit. Its high-resolution 12.3 inch display can be switched between two views – classic and navigation – with the multifunction steering wheel. After market launch, the Audi virtual cockpit plus option will offer a third interface with a particularly sporty look. The head-up display, another optional feature, projects important information onto the windshield, including detailed lane guidance for navigation.
Clever networking: infotainment and Audi connect
As standard, the Audi Q8 is equipped with MMI navigation plus, which uses the new LTE Advanced standard for data transfer. The navigation system offers intelligent destination suggestions based on previous journeys. It also draws on the system’s experience of driving times and traffic loads. The route is calculated online on the servers of the map and navigation provider HERE, using real-time data for the overall traffic situation.
The online services from Audi connect add predictive features to the navigation process. This lets the two Car-to-X services for traffic sign information and hazard information benefit from the swarm intelligence of the Audi fleet. Over the course of the year, the on-street parking service will be added, which makes it easier to find a parking space thanks to reported parking operations of the vehicle swarm and detected free spaces.
The optional Audi connect key provides digital access to the Q8. It allows the owner and four additional drivers to lock and unlock the car and start the engine using their Android smartphone. The standard personalization allows the owner to store up to 400 preferred parameters in individual user profiles, for example the position of the driver seat, the air conditioning setting or frequently used media and navigation destinations. In addition to locking and unlocking the Audi Q8, many connect functions can be controlled with a smartphone. Drivers can use the myAudi app to, for example, transfer special destinations to the navigation system, stream music or transfer the smartphone calendar to the MMI. When it comes to operation and to sound and connection quality, the telephone system in the Audi Q8 is of the highest standard, thanks to the Audi phone box and voice-over LTE. The same applies to the sound systems from Bang & Olufsen. The top version with 23 speakers delivers the 3D sound with its treble information to the front seats as well as to the rear. The music unfolds exactly how it was recorded at the concert hall – an extraordinary listening experience.
Safety and comfort: the driver assistance systems
Whether parking, in the city or on long journeys – the Audi Q8 makes life easier for its driver in many situations. Audi bundles the assistance systems into a total of four packages. The highlight in the Tour assist package is adaptive cruise assist, which comfortably provides longitudinal and lateral control in all speed ranges. It supports the driver with accelerating, braking, maintaining speed, keeping distance and in traffic jam situations. The system detects lane markings, roadside structures, vehicles in adjacent lanes and vehicles driving ahead. An advantage in tight traffic: the Audi Q8 automatically adapts its speed to the traffic situation, taking into account the speed limit. The efficiency assist is another component of the Tour package. It automatically adjusts to the current speed limit, reduces the speed before corners, during turning and on roundabouts. In addition to the predictive information in the Audi virtual cockpit, the active accelerator pedal also provides haptic feedback. Both together support economical driving. This results from the use of the MHEV recuperation and the intelligent selection of coasting or thrust, depending on the events ahead. Emergency assist is a safety-relevant system in the package. It detects within system limits whether the driver is inactive and accordingly provides a visual, acoustic and haptic warning. If this does not prompt a reaction, the system takes control of the Audi Q8 and automatically stops it in its own lane. This also activates the safety measures of Audi pre sense and triggers an automatic emergency call, depending on the country.
Five systems provide safety in city traffic. Crossing assist detects critical traffic crossing in front of the car, Audi pre sense 360° warns against vehicles approaching from the side, and rear cross traffic assist registers approaching vehicles during slow reversing, for example when coming out of a perpendicular parking space. Exit warning and lane change warning complete the package.
The systems in the Park plus assist package, which will be added to the range later on, support the driver during maneuvering. Maneuvering assist counteracts imminent collisions with small steering impulses and independent braking to a standstill, for example when detecting pillars in a multi-story car park. Curb warning protects against damaging the rims during parking. Several images from the surround cameras allow precise maneuvering down to a centimeter and provide a view of crossing traffic and a detailed view of the wheels. The 3D view with freely selectable perspective is the highlight. The package also includes the (remote) parking pilot, which independently steers the SUV into and out of a parking space while monitored by the driver. The driver can get out of the car beforehand and trigger the process using the myAudi app on their smartphone. The remote garage pilot offers a similar level of convenience. Thanks to the laser scanner, it can move very close to walls and other obstacles such as bicycles in a garage. It forms part of the plus assist package, which combines all three packages.