PROTON Holdings Bhd (“PROTON” or “the Company”) officially rolled out its refined Proton Iriz (“Iriz”) today. The refined model, which was earlier displayed for bookings at the DRB-HICOM Autofest on 19 May 2017, is now available in all PROTON showrooms nationwide.
“When we launched the new Persona in August 2016 with much improved Noise, Vibration and Harshness (NVH) and better fuel efficiency, many people asked us if similar treatment could be applied to the Iriz since both the Iriz and Persona are based on the same platform as the Iriz. We responded positively and was working on improving the Iriz since. And today, we have delivered on our promise. The Iriz now has been more refined and improved,” said Dato’ Ahmad Fuaad Kenali, Chief Executive Officer of PROTON.
“The refinements made to the Iriz include improved Noise, Vibration and Harshness (NVH), we have also added the Eco-Drive Assist Indicator as well as refinement in the ECU calibration that provides linear response for improved driveability. The 1.3L Executive variant also receives an upgrade in the form of push-start button which was previously only fitted in the 1.6L variant. We also created differentiation in the form of 2-tone exterior colours for the 1.6L Premium variant where the roof, spoiler and side mirrors are black. As for the interior, we have further improved it with red stitching to the leather wrap steering and seats making the Iriz look sleeker, sportier and more stylish,” he added.
“Despite these improvements and refinements, there is no compromise on the safety standard and security features of the Iriz which is renowned for its excellent safety features and its Hot Pressed Forming (HPF) steel structure. It has 5-Star ASEAN NCAP rating for all variants, equipped with comprehensive active and passive safety features such as Electronic Stability Control (ESC) with Traction Control System, Brake Assist, Anti-lock Braking System (ABS), Hill-Hold Assist, ISOFIX and top tether, as well as 6 airbags for the Premium variant to ensure optimal protection for both the driver and passengers. For its class, the new Iriz is the most affordable 5-star ASEAN NCAP car in the region. The refined Iriz is now Big in Comfort and Bigger in Safety all in one package,” added Dato’ Fuaad.
Since it was first brought to the market in September 2014, we have sold more than 45,000 units of the Proton Iriz, making it the second best-selling Proton car since its inception, after the legendary Saga. The Iriz had also bagged numerous awards such as Compact Hatchback Car of the Year and the People’s Choice Award at the NST Car of the Year 2014, Best Industrial Design 2015 by Intellectual Property Corporation, Most Affordable 5-Star ASEAN NCAP Car in Malaysia at the ASEAN NCAP Grand Prix Award 2016 and Budget Car Of The Year at the 2016 ASEAN Car of The Year Awards.
The refined Proton Iriz is available for customers to test drive and booking can be made at all PROTON Edar outlets and roadshows nationwide. The new Iriz comes in 4 variants – the 1.3L Standard (MT & CVT), 1.3L Executive CVT and 1.6L Premium CVT, priced from RM43,800 to RM58,800, and available in 2 new colours, Ruby Red and Carnelian Brown, apart from the existing Iriz colours, Graphite Grey, Atlantic Blue and Cotton White.
For more information, customers can contact PROTON Customer Care at 1800 888 398 or email to us at firstname.lastname@example.org. Customers can also visit www.proton.com or our official Facebook page at www.facebook.com/ProtonCarsOfficial. For added convenience, customers can download the official MyProton mobile app, available via Google Play and Apple App Store.