Unlike previous years when the Japanese car manufacturers seemed to be playing second fiddle to the bigger American, European and even Chinese motor shows, this year, Tokyo will present an event bigger motoring presence.
The Japan Automobile Manufacturers Association, Inc. (JAMA) will hold the 45th Tokyo Motor Show 2017 for 10 days from October 27 (Friday) through November 5 (Sunday) this year at Tokyo Big Sight (in Tokyo’s Ariake waterfront area), under the theme “BEYOND THE MOTOR.”
For the first time ever, the official websites of all 14 domestic automakers will “blitz” a common promotional display. Japan’s 14 automobile manufacturers will be exhibiting their 15 vehicle brands at the 45th Tokyo Motor Show 2017. Exhibits and events at the show will transcend auto industry borders to integrate a multiplicity of concepts and technologies from a broad spectrum.
For 24 hours starting from 11 a.m. today, the websites of the 14 domestic manufacturers will promote the 45th Tokyo Motor Show 2017 with a common, collaborative visual display incorporating all of their logos. This year’s show will also be promoted on the automakers’ social media accounts.
TOKYO CONNECTED LAB 2017: An interactive journey into the future of mobility and the innovations it will spawn.
This exhibit will explore how the very meaning of mobility will be redefined when connected automobiles communicate with each other and with infrastructure through information and communication networks and artificial intelligence. What new values may emerge with the widespread use of connected vehicles and autonomous driving, and how will society change? The exhibit comprises three programs in which visitors will be able to experience and reflect on mobility’s future.