Volkswagen will cover most of its 2018 offerings with a six-year warranty twice as long as a number of competitors as the German automaker pushes to become a major player in the American market and tries to put its diesel emissions cheating scandal in the rearview mirror, even as it deals with an almost $3 billion setback announced today.
That warranty, which covers six years or 72,000 miles, is also transferable to subsequent owners. The new so-called People First Warranty covers all 2018 models except the electric e-Golf, which carries its own 8-year/100,000-mile battery coverage.
Hinrich Woebcken, president and CEO of Volkswagen Group of America, paired the warranty announcement with a pledge that the company would introduce models that better appeal to the American thirst for SUVs. He also committed the brand to issuing two new or updated models per year for the foreseeable future. VW has already announced plans to release a new Jetta next year.
“A key part of our strategy for 2017 and beyond begins with rebuilding the trust of our customers, dealers and employees,” Woebcken said during a media briefing at LaFontaine Volkswagen of Dearborn. “We are at a fundamental turning point for the brand and our strategy (for) our American customers, and now we are looking forward.”