• HOME
  • CONTACT US
facebook
03 5163 6888 contact@asianauto.com
  • main
  • LOCAL NEWS
  • INTERNATIONAL NEWS
  • CAR REVIEWS
  • MOTORSPORTS
BREAKING NEWS
New Proton 4S Centre Opens In Jalan Kebun, Klang By Vantage Speed
Luxembourg police is not the first to use Tesla police cruisers.
BOSCH providing a solution to city Parking Problems
Continental’s Executive Board decides on one of the largest organizational changes in the company’s history.
Mazda6 2019 model new technology & features shared
Volvo XC40 Is The Safest
Suzuki Unveils A New RM-Z250
BMW Group Malaysia Enjoys High Sales This January to June
Aprilia Divorces Naza Premira & Marries DiDi Resources
​BMW Concept X7 iPerformance for the first time in South East Asia.

Volvo Shows “M” Its Car Sharing Service

Posted On 11 Jul 2018
By : DTi
Comment: 0
Tag: M, mobility brand, Volvo Cars

Volvo will provide on-demand access to cars through a new mobility brand it calls “M.” The new service will be available in Sweden and the U.S. starting in spring 2019.

The initiative is separate from a vehicle subscription program Volvo launched last September, which is called Care by Volvo.

M is a new brand from Volvo Car Mobility, a wholly owned subsidiary of Sweden’s Volvo Car Group. Sunfleet, Volvo’s car-sharing service in Sweden, will be integrated into M next year.

Most Volvo models will be available to M users, a Volvo spokeswoman said.

“We are currently conducting extensive testing of M, which includes assessing the pricing model and which vehicles M will offer,” she said.

Rapidly changing technology, coupled with the emergence of affordable and abundant ride-hailing services, is pressuring the traditional car-ownership model.

“We recognize that urban consumers are rethinking traditional car ownership,” Volvo Cars CEO Hakan Samuelsson said in a statement. “M is part of our answer. We are evolving to become a direct-to-consumer services provider.”

Instead of forcing consumers to buy one vehicle for every driving need, car-sharing programs let customers select vehicles for specific occasions — an SUV when extended family is in town, a convertible for a weekend getaway or a compact for the downtown commute.

Car-sharing services, such as Car2Go or Zipcar, allow members to book a vehicle on demand, unlock it with a mobile app and use it for as long as needed.

“Mobility is undergoing a fundamental transformation,” Samuelsson said. “The launch of M creates new sources of revenue for Volvo Cars and will be integral to the company’s ambition to build more than 5 million direct consumer relationships by the middle of the next decade.”

Volvo is exploring other alternatives to car ownership. The automaker’s Care by Volvo is a subscription-based, flat-fee service that includes vehicle maintenance, insurance and tire changes, as well as digital concierge services such as fueling, cleaning and even the delivery of packages to the car.

The service, unlike subscription programs from Porsche, BMW and Mercedes-Benz, does not allow members to swap vehicles during the two-year contract period.

About the Author
  • google-share
Previous Story

BMW & Great Wall Motor sign JV agreement for MINI electric vehicles in China

Next Story

Strong sales helped the Ranger increase its share of the pickup segment to 15.4%

Related Posts

0

BMW M Performance Parts Concept

Posted On 16 Jul 2018
, By DTi
0

BMW engineers giving 475bhp to new ‘M’ Cars

Posted On 26 Dec 2017
, By DTi
0

LYNK & CO SUV priced from USD24,066.

Posted On 04 Dec 2017
, By DTi

Leave a Reply Cancel reply

*
*

Popular Post

New Proton 4S Centre Opens In Jalan Kebun, Klang By Vantage Speed

No Responses.

More Safety and Greater Value-For-Money in New Toyota Corolla Altis

No Responses.

Continental Tyre Malaysia Launched its brand-new Generation 6 Products

No Responses.

All-New Toyota Innova Launched in Malaysia

No Responses.

Lotus Exige S350 - When GRIP is all you want and FUN is all you need

No Responses.

Porsche Boxster 718 - Topless driving just become more interesting

No Responses.

Honda Civic 1.8 - There has never been a better time to buy a new Civic

No Responses.

Mercedes-Benz CLA 200 - When you just want to be different on the road

No Responses.

Land Rover Discovery Sport - Allow You to go Nearly Anywhere in Style

No Responses.

Mazda’s All New and Revised 2017 CX-9 Test Driven

No Responses.
Copyright 2017 Premier Asian Auto Publications (M) SDN BHD. All Right Reserved.