Volvo’s XC40 Could Be A Tough Challenger For The Established Brands

Posted On 24 Oct 2017
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Volvo’s all new XC40 will give more established premium compact SUVs such as the Audi Q3 and Mercedes GLA and even the all new Jaguar E-Pace when it arrives in Malaysia) a run for their money.

Volvo expects to sell 125,000 XC40s globally at the SUV’s peak, led by China (25,000 to 27,000 sales), the U.S. (16,000) and the UK (14,000). These are not huge numbers but they are consistent with where the brand has been. Volvo could be selling as many as 733,500 vehicles by 2020 and reaching its 800,000 units’ goal in the middle of the next decade.

In Europe, the current Volvo XC60 is the No. 1-selling premium midsize SUV, ahead of models such as the Audi Q5 and Mercedes-Benz GLC. The all new XC60 has just been launched and we need to wait for this last quarter to see its success.

The starting price for the XC40 in Germany will be 31,350 euros. The starting price for the SUV in the U.S. will be USD33,200.

The XC40 will offer two powertrains available at launch: a 190-hp four-cylinder 2.0-liter diesel and a 250-hp four-cylinder 2.0-liter petrol engine. Both engines will be mated to an 8-speed automatic transmission and come with all-wheel drive. Plug-in hybrid and full-electric variants will arrive later and this is the variant Volvo Cars Malaysia will probably introduce as its local assembled versions.

The XC40’s standard safety features include Volvo’s fourth-generation City Safety crash-prevention technology, which can prevent crashes at speeds up to 60km/h; features that stop the car from running off the road and help the SUV avoid a head-on collision; as well as lane-departure warning and lane-keeping assist.

Volvo’s optional equipment includes its semi-autonomous Pilot Assist system, which can steer, accelerate and brake the vehicle in certain settings; a 360-degree camera to help drivers maneuver in and out of tight parking spaces; as well as a system the guides the vehicle into a parking spot.

The XC40 is the first Volvo underpinned by the compact modular architecture, or CMA, that the automaker co-developed with sibling brand Geely Automobile. Production of the SUV will start in November at Volvo’s factory in Ghent, Belgium. Volvo also plans to make the XC40 in Luqiao, China, for the local market.

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